Likable advertising - does it matter?
from John Griffiths' Podcast Hosted by John Griffiths
Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato
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This episode is 10 minutes long.
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This episode was published on November 9, 2018.
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