Likes, Algorithms and the Designer Dog

Social media has changed the way we choose dogs. From viral breeds and designer crossbreeds to dog influencers and online advice, platforms like Instagram and TikTok increasingly shape what puppies people buy and what owners expect from dog ownership. In this first episode of The Dog's Voice, Ben Simpson-Vernon and Cat the Vet discuss what social media has done well, where it has gone wrong, and what vets wish people knew before bringing home a puppy.   Together they explore: • How online trends influence breed popularity. • The realities of owning fashionable breeds. • Why people should speak to a veterinary practice before buying. • Insurance, health costs and expectations. • How to spot a responsible breeder online. • What happens at the first puppy appointment.   Whether you're thinking about buying a puppy or already have one at home, this episode offers practical advice to help you make informed decisions and give your dog the healthiest possible start in life.   The Dog Breeding Reform Group recommends that anyone buying a puppy should choose a breeder who fully health tests both parents before breeding.   The recommended tests vary between breeds and may include DNA testing, screening schemes such as hip, elbow and heart assessments, eye examinations, and other veterinary health checks designed to reduce the risk of inherited disease.   You can find breed-specific health testing recommendations and further information at: https://dbrg.uk/breed-health-information/   Health testing cannot guarantee a healthy puppy, but it is an important part of responsible breeding and helps breeders and puppy buyers make more informed decisions.