Lil'gourmets: Baby Food With A Purpose With Shibani Baluja

Ever worked for someone or on something that goes against your principles and goals? That was exactly the factor that brought about the creation of 2019 NEXTY’s Best New Natural Kids Product lil'gourmets. In this episode, Founder & CEO Shibani Baluja talks about their mission to not only offer baby food that is safe and nutritious but to influence kids’ eating habits as well. Tune in and find out about the challenges of starting a brand and creating a new category and their strategies to bring their product to the forefront.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/