Lilian Tomovich (MGM Resorts) | Empowering Employees

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loyalty Marketing, Advanced Analytics, Guest Strategy, Consumer Insights more.In this conversation Jim talks with Lilian about how MGM is more than just a "casino" or a "resort," but how it is actually one of the largest entertainment companies in the world. With this unique perspective Lilian was able to forge a unique and inclusive identity for MGM.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loyalty Marketing, Advanced Analytics, Guest Strategy, Consumer Insights more.In this conversation Jim talks with Lilian about how MGM is more than just a "casino" or a "resort," but how it is actually one of the largest entertainment companies in the world. With this unique perspective Lilian was able to forge a unique and inclusive identity for MGM. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode is 39 minutes long.

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This episode was published on May 15, 2019.

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