LILLE 2024 [STUDIO] Jacques Séguéla sur l'évolution des idées en publicité et l'engagement des marques

from So Media, le podcast des MediaDays · host MediaDays by Havas

Jean-Pierre Cassaing et Jacques Séguéla discutent de l'évolution des idées en publicité, soulignant l'importance de la créativité et de la poésie dans ce domaine. Ils explorent la relation entre publicité, surconsommation et optimisme, mettant en avant l'engagement et la responsabilité des marques. L'épisode met en lumière les qualités des leaders positifs en communication et les sources d'inspiration de Jacques Séguéla. Enfin, ils examinent le rôle crucial de la curiosité dans le processus créatif publicitaire, illustrant comment elle alimente l'innovation et l'originalité.

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This episode was published on November 21, 2024.

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