Lilli Gordon, founder and CEO, First Aid Beauty: “You have to have this crazy, almost irrational, belief in your own ability to get something done.”

Once Lilli Gordon found the beauty industry, she left her old career in finance and economics behind. After decades crunching numbers, Lilli wanted to solve different kinds of problems. Specifically, skin challenges. So she founded her own business, First Aid Beauty. She joined us this week to talk about how she knew it was time to change industries. And how she built her company from the ground up.  In this episode, Lilli shares her personal connection to the beauty industry (13:30), how she hustled to get the business off the ground (17:20), and why the company decided to launch FAB Aid (24:40).  Learn more about your ad choices. Visit megaphone.fm/adchoices