Lilliput Land by Rama Bijapurkar

https://thebookvoice.com/podcasts/2/audible/98285 to listen full audiobooks. Title: Lilliput Land Author: Rama Bijapurkar Narrator: Rama Bijapurkar Format: mp3 Length: 8 hrs and 31 mins Release date: 05-31-24 Ratings: 5 out of 5 stars, 1 rating Genres: Consumer Behavior & Market Research Publisher's Summary: One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.