Lilse McKenna on building client confidence

from Trade Tales · host Business of Home

Lilse McKenna honed her craft under some of New York’s top design talents before striking out on her own. She learned from the best when it comes to systems and processes, but as the leader of her own firm, she’s also left room for her own creativity to run wild. On this episode, she shares how she honed her firm’s aesthetic and what it takes to find clients who are looking for her creative voice.LINKSLilse McKennaKaitlin PetersenBusiness of HomeThis episode was sponsored by Universal and Joon Loloi.

What this episode covers

Lilse McKenna on the value of using hand drawn floorplans and elevations to present her ideas, why she’s turned to Substack as a creative outlet, and how she uses her sessions on The Expert to keep her problem-solving skills sharp.

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Lilse McKenna on building client confidence

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This episode is 58 minutes long.

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This episode was published on December 3, 2025.

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