Lilse McKenna on building client confidence

Lilse McKenna honed her craft under some of New York’s top design talents before striking out on her own. She learned from the best when it comes to systems and processes, but as the leader of her own firm, she’s also left room for her own creativity to run wild. On this episode, she shares how she honed her firm’s aesthetic and what it takes to find clients who are looking for her creative voice.LINKSLilse McKennaKaitlin PetersenBusiness of HomeThis episode was sponsored by Universal and Joon Loloi.