Lily Geiger of Figlia

Hear from Camilla Marcus, founder of west~bourne, about her newest collaboration with YUZUCO at the beginning of this week’s episode!Lily Geiger is a born and bred New Yorker and the founder and CEO of Figlia, a modern, non-alcoholic aperitivo brand focusing on changing the conversation around alcohol consumption.what we chat about:How Lily’s family history of alcoholism influenced the creation of the brandFiglia drawing on Italian aperitivo cultureThe aperitivos don’t try to mimic alcohol, they stand on their own with complex, botanical flavors. What was the process like developing Figlia’s signature blends, and what experience did you want people to have when drinking them?Next steps in an ever-evolving NA RTD spaceIG drinkfiglia | drinkfiglia.com IG camilla.marcus | westbourne.com | theyuzu.coFind Me:IG + TikTok citrusdiaries.studiocitrusdiaries.com | [email protected] your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr