Lily Ray | SEO Director At Path Interactive, Musician & DJ

Our next The CMO Asia Podcast guest is one of THE coolest guests on the show ever. Lily Ray is SEO Director for NYC agency Path Interactive and recently published what could be the definitive blog for Google updates on search quality guidelines https://www.pathinteractive.com/blog/seo/what-does-it-mean-to-have-good-e-a-t/ She shared with me her thoughts on what these changes mean for #SEO and measuring #EAT and how she kept herself sharp and on top of her game with her music exploits. As a musician (drummer and DJ), her upcoming gigs include opening for the legendary musician Michael Mayer in Brooklyn, NYC this coming Saturday, 30th Nov https://facebook.com/events/2482764458622191/?ti=icl as well as making a guest appearance on the drums for Revolution Trax - A Tribute to Rage Against The Machine in the West Village. In this episode, she also shares her: - content marketing tips - views on competition on written text, recent trends in podcast and video format - growing up experience in Silicon Valley - future plans to balance work with thought leadership, speaking engagements and producing content - no. 1 advice for newbie SEO professionals - advice on life and marketing - views on work life balance in San Francisco vs New York - music exploits eg. playing drums since she were six! - biggest DJ-ing gig that is coming up this week in Brooklyn, New York