Lily Rice on Sustainability, Success and The Long Run Club

In this engaging conversation, Lily shares her journey of embracing failure as a stepping stone to resilience and success. She discusses her experiences in sports and design, leading to the founding of The Long Run Club, a sustainable sportswear brand. The discussion delves into the importance of ethical manufacturing, the challenges of navigating business without external investment, and the mindset required for endurance sports. Lily emphasizes the value of learning from failures and encourages aspiring entrepreneurs, particularly women, to take the leap and start their ventures without fear. Lily also shares her evolving definition of strength, emphasizing the importance of lifting others and creating inclusive spaces in sports. She discusses the Long Run Club's commitment to gender equality and sustainability in cycling, while also providing actionable advice for aspiring women entrepreneurs. The dialogue highlights the need for community support, the impact of consumer choices, and the importance of taking action for change. Topics discussed: - Embracing Failure: A Path to Resilience- The Birth of The Long Run Club- Ethical Fashion: The B Corp Journey- The Mindset of Endurance Sports- Building a Business on Your Own Terms- The Dangers of Investment Pressure- Redefining Strength and Resilience- Creating Inclusive Spaces in Sports- Changing the Cycling Industry- Inspiration from Female LeadersThanks for listening#RideToSuccess