EPISODE · Jun 27, 2019 · 22 MIN
LimeCrime's Stacy Panagakis: 'Experiential retail is the future'
from Rooibos cosmetics · host Brendalin
When Stacy Panagakis took the helm as CEO of LimeCrime just over a year ago, at the same time it was acquired by Tengram Capital, she was thrilled by the untapped potential of the brand. Since stepping into the role, Panagakis has helped the brand expand its product offering into new categories, such as hair, as well as into new markets in the U.S. and beyond. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Panagakis to discuss how LimeCrime is partnering with Ulta, how it's utilizing AR to transform education, and why it's putting partnerships and collaborations at the center of its marketing strategy.
What this episode covers
When Stacy Panagakis took the helm as CEO of LimeCrime just over a year ago, at the same time it was acquired by Tengram Capital, she was thrilled by the untapped potential of the brand. Since stepping into the role, Panagakis has helped the brand expand its product offering into new categories, such as hair, as well as into new markets in the U.S. and beyond. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Panagakis to discuss how LimeCrime is partnering with Ulta, how it's utilizing AR to transform education, and why it's putting partnerships and collaborations at the center of its marketing strategy.
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LimeCrime's Stacy Panagakis: 'Experiential retail is the future'
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