Limerick’s Brand Still Shines | Ireland News

Limerick’s city councillor is calling for a clear status update on the “Atlantic Edge, European Embrace” place brand — launched in 2020 to unify Limerick’s identity at home and abroad. Though initially praised by locals and businesses, the councillor urges leadership to review its current standing and future direction, especially with new council members. The brand has since evolved into a central hub driving tourism, investment, talent attraction, and cultural events like Riverfest and Christmas in Limerick — now visible across signage and infrastructure. A 2024 stakeholder refresh updated its creative assets, ensuring it remains a dynamic tool for promoting Limerick globally and locally. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b015493fe24bc537