Limitless: Why the "finish line" in business is a myth (Ahmed & Harfoush)

We often talk about business as a race—winning market share, beating competitors, crossing a finish line. But what happens when the race never ends? In the modern digital economy, the barriers to entry have collapsed, meaning new competitors can appear from anywhere, instantly.In today's 5-minute briefing on "Limitless," written by AKQA founder Ajaz Ahmed and digital anthropologist Rahaf Harfoush, we explore the mindset required for endurance.Discover why the goal of leadership is no longer about winning a single battle, but about building an organization capable of constant, limitless reinvention.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!