Lincoln Haycock: AI Won't Save Healthcare Until This One Problem Is Fixed

Did you know consumers are often making high-stakes healthcare decisions without knowing the cost upfront? This episode explores why that's still the case and what needs to change. In this episode of the Go-To-Market Podcast, host Amy Osmond Cook sits down with Lincoln Haycock to discuss one of the most frustrating—and expensive—systems in the world: American healthcare. The U.S. spends nearly 18% of GDP on healthcare yet outcomes remain inconsistent, and life expectancy hasn't improved at the pace you'd expect. Why? Because data is siloed, pricing is opaque, incentives reward volume—not outcomes, and patients are left navigating complexity without visibility. As Lincoln explains, we're dealing with a system design problem. Together, he and Amy explore why a lack of coordination across providers, payers, and systems prevents patients from receiving true value—despite rising costs.  If you've ever wondered why healthcare feels so complex and what it will actually take to fix it, this episode delivers a fresh perspective. Watch now to understand what's broken, what's changing, and how leaders across industries can apply these lessons to drive real transformation.