Linda Balfour | E-commerce Pivot | Superfeet

If anyone has doubted whether e-commerce is here to stay, 2020 should have confirmed all of our suspicions. With the abrupt closure of brick and mortar stores, many brands have had to pivot harder and faster to e-commerce than they were planning.   In this episode, Linda Balfour speaks about the last 9 months at Superfeet and the challenges that the brand has had in transitioning to e-commerce quicker than anticipated.    She also discusses how they are trying to bring the in-person experience to the digital world all while still supporting their local gear shops.   From the episode:   "COVID brought us closer together and made us look at how we can do things more efficiently."     "Online is going to become more and more essential as we move into the future of consumerism."     "How do we bring the benefits of brick and mortar, in person, shopping to an online space."   Follow Superfeet: @superfeet   Episode Sponsored By: Darby Communications https://www.darbycommunications.com/ @darbycomm   Produced by: Port Side Productions @backcountrymarketing @portsideproductions @coleheilborn