Linden Brown on building a customer-centric culture

As we move into an era of user-generated content, customer supply chains and individual consumption, the age old adage "the customer comes first", has never rung more true. Without your customers you'd be out of business faster than you can say the word customer. But somewhere along the line we lost sight of why customers are so important and how to connect with them. In this episode of The CMO Show, Mark and JV are joined by Linden Brown, the man who wrote the book on marketing (he actually did - it's called Marketing and you can read all about it here). With more than three decades of experience practicing and teaching marketing around the world, Brown shares his insights into a new paradigm for the global marketing culture, the Market Responsiveness Index. Today, as chairman and chief value officer at MarketCulture Strategies, Brown is pioneering a new frontier in marketing that is customer centric and insight-led. "Marketers have always had a view that we should be focussing on the customer," he told Mark and JV. "The thing that is so important in marketing today is that everything that CMOs and marketing people are doing should be customer-insight or customer-foresight led. And by that I mean it should be based on some real knowledge around the customer's need or their future need and building campaigns actually around that." Tune in to discover what customer centricity really means, and how it is defining the future of global marketing.