Lindsay Forster: From Big Corporate Career to Building a Customer Centric Tech Business.

In this episode of the Commercial Confidence Podcast, we hear from Lindsay Forster, CEO of Shepper.  Shepper is revolutionizing the way retailers and brands collect insight on their performance in stores. Lindsay has taken all of her learnings from a 20+ year career in Marketing with businesses such as Lloyds and Aviva, to build a hugely customer-centric organization. Lindsay shares her wisdom on how to make difficult strategic decisions with often partial information and limited resources – the challenge of many challenger businesses! Hear how Lindsay believes that people are you biggest asset, you can't do everything you want to do, few things in life are permanent and the worst thing is to make no decision. Lindsay talks about creating an environment where people are encouraged to take risks, it's easy to sell sail and course correct.