Lindsay Friedman, CEO & Founder of CareBloom and LTNav

Some women build businesses. Some women build solutions that change lives.And some women do both — while still showing up as mothers, partners, and everyday humans navigating the real rhythm of life.In this episode, I sit down with Lindsay Friedman, a four-time business founder whose work is helping families across the USA navigate one of life’s most complex and emotional realities: long-term care for family elders. Her work combines heart, passion and a whole lot of purpose. But behind it all is a very real, very everyday woman figuring out daily balance with all of who she is. When we recorded this conversation, she was nine days away from leaving for a family vacation… which meant the very real entrepreneurial dance of wrapping up work, holding the team, moving big projects forward, and making space to step away. It’s the kind of behind-the-scenes moment that reminds us: even women building extraordinary things are still living ordinary, full lives.Lindsay’s journey began more than two decades ago as a nursing assistant working in memory care, hospice, and assisted living. Witnessing the decline of her own grandmother opened her eyes to the immense emotional, logistical, and financial strain families face when navigating care for loved ones. That experience became the catalyst for the mission she’s been pursuing ever since.Today, Lindsay leads two companies tackling what experts call the “silver tsunami”—the rapidly growing need for elder care as millions of people age.Her company Carebloom develops innovative technology that helps families monitor the well-being of loved ones at home, while LTCareNav provides a free, AI-powered platform to help families create personalized long-term care plans and avoid costly, reactive decisions during moments of crisis.But this conversation isn’t just about startups and systems. It’s about resilience.It’s about learning to see failure not as defeat, but as information. It’s about pivoting through moments like the COVID pandemic and continuing to build anyway. And it’s about the quiet courage of women who keep showing up — for their work, their families, and their purpose — even when the path isn’t linear.Lindsay reminds us that building a meaningful life isn’t about arriving at some perfect destination. It’s an ongoing unfolding. A constant learning. A balancing. A becoming.If you’ve ever wondered how women hold ambition, family, responsibility, and purpose all at once… this conversation will speak to you.And if you’re over 50 or caring for aging loved ones, Lindsay also shares why proactive care planning might be one of the most important conversations your family can have.All things Lindsay can be found at:LTCareNav.comCareBloom.comhttps://www.instagram.com/ltcarenav/https://www.facebook.com/LTCareNav/https://www.linkedin.com/in/lfriedman1/https://www.linkedin.com/company/ltcarenav/https://a.co/d/0jfymxlm