Lindsay Pedersen: Forging an Iron Clad Brand

Lindsay Pedersen: Forging an Iron Clad Brand The intentional leader's North Star. How Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioural economics, and ancient storytelling. She's worked with Brands like Starbucks, Clorox, Zulily, T-Mobile, IMDb and burgeoning start-ups. More: http://IronCladBrandStrategy.com To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking. Find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts and on traditional radio stations across the US every Monday and Thursday. Look for us on on ROKU TV too. Thank-you to you for making us the #1 podcast globally for Fortune 500 listeners! And with a potential reach of 2.5 to 4 million listeners for every show, we're honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. Get bonus content on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices Connect with Dov Baron:https://[email protected], review, and send this episode to the most thoughtful builder you know. That is how the algorithm finds the people who still ask why. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.