Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

from Louder Than Words | Creative Talks with John Bonini · host John Bonini

Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.

Episode metadata supplied by the publisher feed · Published Jul 21, 2017

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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

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