EPISODE · Jul 21, 2017 · 41 MIN
Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation
from Louder Than Words | Creative Talks with John Bonini · host John Bonini
Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.
What this episode covers
Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.
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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation
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