Lindsay Silberman, Content Creator & Founder Of Hotel Lobby Candle: How To Start A Products-Based Business

Lindsay Silberman, luxury lifestyle blogger and founder of Hotel Lobby Candle, joins us on this episode to walk through exactly how she went from brand ideation to a sold out launch in under a year. She shares how she got started with finding the right designer, fragrance chemist, and manufacturer, and how she overcame the many roadblocks along the way (read: launching a products-based business during a global pandemic).  If you're trying to figure out what type of product makes sense for your personal brand and want to learn more about the tangible steps to bring it to life, don’t miss this conversation with Lindsay!  IN THIS EPISODE, WE TALK ABOUT: The tipping point for Lindsay to leave her editorial job and go all-in on being a content creator How Lindsay figured out business logistics as a newbie in the space  The factors that contributed to Lindsay selling out her entire inventory in 24 minutes  How Lindsay and her team are getting more strategic as they scale  Learning to delegate and get out of your own way as a business owner  A peek into what’s next for Hotel Lobby Candle, including new products coming out later this year  RESOURCES Learn more about Be Social Group CONNECT WITH LINDSAY Follow Lindsay on Instagram: @lindsaysilb Follow Hotel Lobby Candle: @hotellobbycandle Shop Hotel Lobby Candle: hotellobbycandle.com Learn more on Lindsay’s website: lindsaysilberman.com CONNECT WITH ALI Follow me on Instagram: @aligrant Follow me on TikTok: @aligrnt  CONNECT WITH JESS Follow me on Instagram: @jessyoowould Follow me on TikTok: @jessyoowould