Lindsey McFadden, CMO of Stretch Zone

"Our business is about helping people feel better — whether that’s in body, in mindset, or through entrepreneurship." Lindsey McFadden didn’t just join the wellness franchising movement — she’s helping shape the future of it.  As Chief Marketing Officer at Stretch Zone, Lindsey brings her sharp eye for strategy and a people-first approach to one of the fastest-growing brands in the health and wellness space. Under her leadership, Stretch Zone has opened 250+ units in just three years — with a perfect record of zero studio closures. In this energizing episode, Lindsey joins Ab and Vini to share how the brand is scaling responsibly, marketing a category-defining service, and empowering franchisees through community-driven leadership. 🎧 In this episode, Lindsey discusses:  🌿 Why she left the consultant world to lead from within  📈 The strategy behind Stretch Zone’s hyper-growth  📍 The challenge of educating consumers in a new wellness category  📣 How storytelling and visuals are driving awareness and demand  🤝 What great franchisor-franchisee communication really looks like  👩‍💼 Why 43% of their franchisees are women — and how she sees that number growing PLUS: Stretch Zone’s next frontier — international expansion, a custom app, and how they’re making national membership access seamless for customers across the U.S. This one is a masterclass in leading with clarity, collaboration, and impact. Don’t miss it.