拎愛馬仕，開保時捷臥底。爆紅、成癮、愛馬仕：一位英國教授的社群媒體臥底觀察(上)_咖啡因openbook

from 咖啡因 OPEN BOOK · host 作家咖啡因陳安妮彭諾曼

大學教授隱姓埋名，親自下海經營社群媒體。為什麼十個學生有十一個想經營自媒體？倫敦的行銷學教授潛入社群平台，展開一場臥底實驗。沒想到，她竟然有點上癮！這本書是她經營自媒體五年的經過：看似華麗的實驗，實則充滿對現代生活的洞察。她看懂了流量背後要付出的代價，也看懂社群媒體如何改變了我們的價值觀與自我認同。在現實與人設之間遊走，她試著不違心地參與，不失真地觀察，不忘保持幽默感。這是一段有時優雅，有時狼狽，教授拎著愛馬仕開著保時捷做田野調查的真實故事。寫給在社群媒體滑過、笑過、焦慮過的每一個人。快來加入行銷學教授安妮阿姨的五星級社群媒體華麗探險《爆紅、成癮、愛馬仕：一位英國教授的社群媒體臥底觀察》 https://www.books.com.tw/products/0011028666?srsltid=AfmBOopxNbSdLt43hZXF4nBxQqjByelZxXDWNB8G9TKvI_yf4AFS3fL1 #城邦出版集團 #網紅 #社群媒體 #自媒體創業咖啡因IG：garphiemore 有有心林FB：搜尋『有有心林』 -- Hosting provided by SoundOn

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