EPISODE · May 11, 2021 · 15 MIN
Link Building: Long Term vs. Short Term Strategies
from Content and Conversation: Organic Growth Insights from Siege Media · host Caroline Gilbert, Ross Hudgens, Siege Media
Show Notes:00:30: When does prioritizing immediate links make sense?2:46: Content formats that get results in a short time frame3:56: Risks involved with short term link building content5:46: Link outcomes and expectations in a 6 month strategy9:00: What businesses can focus on a longer, 1+ year timeline?10:30: Content formats better suited for a long term strategy12:15: Link outcomes and expectations for a 1+ year timelineShow Links:What We Learned Analyzing the Cost Per Link of 500+ Posts by Caroline GilbertFollow Ross on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend Ross an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
Majority of link building is done on a long time frame, but some businesses may need immediate wins. In those cases, what should you do? On today’s Content & Conversation Ross and Caroline chat through when a business may need to focus on short term links, what content formats fit that framework and outcomes you can expect.
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Link Building: Long Term vs. Short Term Strategies
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