LinkedIn 2025 Video Playbook for B2B Marketers

Join me, Louise Brogan, in this episode of Raise Your Visibility Online as I dive into LinkedIn’s big move toward vertical video—and what it means for B2B marketers like us. I’ll walk you through the new video tab features, share practical production tips, and show you how to tap into the latest trends to boost your visibility. I also break down insights from LinkedIn’s 2025 Grads Report, including the most in-demand jobs and fastest-growing cities. Plus, I introduce you to Descript—my go-to video editing tool that makes creating content so much easier. If you want to stay ahead on LinkedIn, don’t miss this episode. You’ll get weekly updates, practical tips, and the tools I use to grow my business—and help you grow yours. 00:40 LinkedIn's Big Push into Video 01:19 Leveraging LinkedIn's Video Features 03:35 Production Tips for LinkedIn Videos 04:30 Spotlight on LinkedIn Video Creators 05:55 LinkedIn Grads 2025 Report Insights 08:06 Descript: A Handy Video Editing Tool 09:52 Conclusion and Weekly Updates