LinkedIn Organic Reach: How the Algorithm Decides Who Sees Your Content | Adam Houlahan

Send us Fan MailWhy can a LinkedIn strategy work brilliantly for years and then suddenly stop producing results?Because the platform changes even when you do not.In this episode, Peter Boolkah speaks with LinkedIn strategist and Prominence Global CEO Adam Houlahan about organic reach, content creation and how LinkedIn decides which posts receive greater distribution.Adam explains why effective LinkedIn content must serve three different audiences: the platform, the people you want to reach and your own commercial objectives.You’ll discover:Why repeating yesterday’s LinkedIn strategy may no longer deliver the same resultsThe three audiences every piece of content needs to serveWhy organic reach can reduce your dependence on increasingly expensive advertisingWhy LinkedIn may reward quality and relevance over constant postingThe difference between demonstrating your expertise and giving away every part of your solutionWhy there is no universal best time to publishWhy early engagement can influence the distribution of a postHow questions can encourage meaningful interactionWhy external links may reduce the reach of your contentWhy uploading video natively can perform better than sending people to another platformARCHIVE NOTEThis conversation was recorded in 2021. LinkedIn’s algorithm, interface and distribution systems continually evolve.The underlying principles around relevance, trust, audience alignment, platform-native content and meaningful engagement remain useful. However, the percentages, time windows and specific algorithm tactics discussed should be treated as a historical snapshot rather than guaranteed current rules.Find Adam Houlahan:Website: https://adamhoulahan.comLinkedIn: https://www.linkedin.com/in/adamhoulahan/CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com