LinkedIn and marketing - interview with Martina Neville, Detta Consults

In this 2nd of our interview shows, Steve talks to Martina Neville, PhD of Detta Consults. Martina is a specialist and subject matter expert in the field of life science marketing.  This is a thought proving show that will for sure get you thinking! Martina tells Steve:Why companies move too quickly into tactical marketing communications before getting their strategy sortedWhy most companies get it wrong on LinkedInWhy your company can't tell you what to post on LinkedInHow AI is being used (for better or worse) in social mediaWhy sales is a branch of marketing!Martina's LinkedIn page : https://www.linkedin.com/in/martina-n/Detta Consults LinkedIn page: https://www.linkedin.com/company/detta-consulting/Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche,  Jayne Green  and Jonathan Slasinski are Sales Trainers from george james ltd.  You can email the show at:  [email protected] The trainers on LinkedIn: Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/Jonathan Slasinski https://www.linkedin.com/in/jonathan-slasinski-449a655/george james training website https://georgejames-training.com/