LinkedIn as a Brand-Building Powerhouse with Rachel Kennedy

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Rachel Kennedy, the founder of Southern Lighthouse. They discuss the power of LinkedIn in building personal and company brands, especially for B2B businesses. Rachel shares her journey from a career recruiter to an employer branding expert, and offers insights into creating a compelling LinkedIn presence. Key topics include the importance of consistency, strategic content creation, and overcoming common LinkedIn challenges. Rachel also introduces her upcoming LinkedIn Brand Accelerator program, designed to help business leaders maximize their LinkedIn potential. Tune in for actionable tips to enhance your LinkedIn strategy and drive business growthTopics Discussed:LinkedIn’s role in building personal and company brandsEmployer branding to attract and retain top talentUnifying HR and marketing for seamless recruitment and brand messagingBuilding a LinkedIn strategy with consistent, sustainable contentAddressing LinkedIn challenges (time, authenticity, confidence)Using LinkedIn polls for lead generation and business insightsOptimizing LinkedIn profiles for visibility and networkingTo learn more about Rachel Kennedy, connect with her on LinkedIn at: https://www.linkedin.com/in/rachelkingkennedy/To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/To connect with Marketing Refresh, visit: MarketingRefresh.com

NOW PLAYING

0:00 40:29

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Critical Conversations by Mind the Frontline Chris Smetana Welcome to ”Critical Conversations by Mind the Frontline,” your ultimate source for in-depth discussions on first responder mental health, wellness, and recovery.Our vodcast is dedicated to providing crucial insights for police, fire, EMS, allied health workers, dispatchers, air medical, military personnel, and their families.In each episode, we tackle essential topics, including mental health strategies, recovery methods, treatment options, the latest research, and professional development opportunities.Join us as we come together to foster resilience within the entire first responder community. Don’t miss out – subscribe now and be part of this vital mission.Find out more at www.mindthefrontline.org#CriticalConversations #MindTheFrontline #FirstResponderMentalHealth #WellnessJourney #CommunitySupport Guardians Of Innocence Guardians Of Innocence Guardians of Innocence is a powerful and informative podcast designed to equip parents, teachers, and communities with the knowledge and tools needed to protect children from the growing threat of trafficking. Each episode dives deep into the tactics traffickers use to target vulnerable children—both online and in real life—and provides actionable advice on how to recognize the warning signs.Through expert interviews with cyber safety professionals, law enforcement, and survivors, we uncover the latest grooming methods, share real-world stories, and empower listeners to become vigilant guardians of innocence in their own families and communities.Guardians of Innocence is more than just a podcast; it’s a call to action to safeguard our children, raise awareness, and foster a united front against trafficking.Listen. Learn. Protect.

Frequently Asked Questions

How long is this episode of B2B Marketing Methods?

This episode is 40 minutes long.

When was this B2B Marketing Methods episode published?

This episode was published on December 6, 2024.

What is this episode about?

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this B2B Marketing Methods episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!