LinkedIn B2B Ad Campaign Trends & Tips (2025)

If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads.Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://f.mtr.cool/MICHELLEKey moments in this episode:00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimising LinkedIn Ad Performance 15:37 The Power of Thought Leader Ads 20:46 New LinkedIn Ad Formats and Features 25:53 Final Tips and Upcoming EventsConnect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15minsSocial Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond#LinkedIn #LinkedInAds #B2BMarketing