LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts. This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.Key moments in this episode - 00:00 Introduction: New Year, New Playbook01:04 Reflecting on LinkedIn Changes in 202501:34 Understanding the 360Brew LinkedIn Algorithm03:41 Key Shifts in LinkedIn's Platform07:42 The Importance of a Strong LinkedIn Strategy11:06 Revamping Your LinkedIn Presence13:44 The Power of Two: Company Pages and Employees16:36 Final Thoughts and Looking AheadCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1