LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing

Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.Key moments in this episode - 00:00 – Why LinkedIn Company Pages fail02:00 – Copying LinkedIn creators won't help your Page04:00 – Stop Neglecting Your LinkedIn Company Page06:00 – Content That Works on LinkedIn Company Pages09:00 – LinkedIn Page advocacy for Company Page growth11:00 – How To Use Your LinkedIn Page Best13:00 – Templated Content Doesn't Work On Company Pages14:00 – Smart LinkedIn experiments for Company Pages15:00 – Build a Niche Audience for Your LinkedIn PageCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1#LinkedIn #LinkedInCompanyPages #B2BMarketing