LinkedIn Creator Economy w/ Vin Matano

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.Chapters:0:00 - Intro 1:49 - What is B2B influencer marketing? 9:02 - Creating content on LinkedIn 12:34 - LinkedIn creator economy 15:21 - B2B influencer campaigns that are crushing 18:28 - UGC in B2B 22:16 - Weirdest LinkedIn follower 23:37 - Bad example of influencer marketing 24:56 - Starting an influencer marketing campaign 25:54 - Fashion convo 29:27 - Influencers at B2B events 36:28 - Best B2B Events 39:52 - Studying B2C space 42:13 - What type of content are you excited about creating? 47:12 - How Vin got into creating content 51:23 - Outro To learn more about leveling up your B2B content visit us at: eventshark.io #Linkedin #B2B #B2BMarketing