LinkedIn Expert Wayne Breitbarth

Here are a few important things Wayne said..."...if their profile is sparse and you're saying, well, I'll just send them a connection request. Listen, this dude doesn't know his password! You are wasting your time, but LinkedIn was still helpful because it gave you the information, right??"Probably the biggest mistake is not having your profile have clarity for your target audience. In other words, it still looks like the last time you were changing your job.""Let's start with the company page it. Should you have one? Is it important? The answer to that is yes. You should have one. It is important. If you have a LinkedIn company page, it'll be a page one Google entry."