LinkedIn killt die Lookalikes für Predictive Audiences

from How to Social Werbung - erfolgreiche Anzeigen auf Social Media · host Sandra Staub

LinkedIn hat es getan: Die Lookalike Audiences verschwinden zum 29. Februar 2024. Stattdessen kommen die Predictive Audiences ins Spiel. In dieser Folge sehen wir uns die Unterschiede und Probleme an, die das mit sich bringt. Denn viele Unternehmen haben ihre Targeting-Strategien auf Lookalike Audiences aufgebaut und haben jetzt große Herausforderungen. Aber auch, wer sich auf Predictive Audiences verlässt, muss sich über die Datenbasis Gedanken machen. Herzlichst, Sandra -- Hier sind noch einige Links von LinkedIn zum Thema: LinkedIn über Lookalikes: https://www.linkedin.com/help/lms/answer/a427081/erstellen-einer-lookalike-audience-fur-ad-targeting?lang=de LinkedIn über die Zielgruppenerweiterung: https://www.linkedin.com/help/lms/answer/a418929?hcppcid=search LinkedIn über Predictive Audiences https://www.linkedin.com/help/lms/answer/a1631056?hcppcid=search -- Abonniere meinen Newsletter: https://howtosocialwerbung.de/newsletter/

Episode metadata supplied by the publisher feed · Published Feb 9, 2024

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