LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus? episode artwork

EPISODE · Sep 8, 2025 · 20 MIN

LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?

from Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.Key moments in this episode - 00:00 Navigating the Content Landscape00:41 Newsletter Recap01:51 LinkedIn Newsletters: Benefits and Growth02:25 Challenges with Email Newsletters07:10 Substack: The New Contender13:15 Leveraging LinkedIn Newsletters for Growth18:24 Final ThoughtsTo learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2bCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

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LinkedIn Newsletters vs Email Newsletters vs Substack. Where Should You Focus?

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