LinkedIn Performance 2024: Lessons from 1.5M Impressions

Strategic Lessons from 1.5M LinkedIn Impressions: I managed to double my impressions 2024 while posting less frequently. The whole experience has me reflecting on what "good" really means in terms of content.I analyze what actually moves the needle on LinkedIn for B2B SaaS companies. I break down the exact approach that doubled my impression rate, with specific insights around: - My mistakes and lessons learned- The importance of targeting the right audience- How to position technical solutions - Content strategy: quality over quantity- Engagement strategies for LinkedIn- The Importance of consistencyPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters: Year in Review: Impressions and Insights - 00:00Content Strategy: Quality Over Quantity - 02:48The Power of Hooks and Engagement - 06:07Mistakes and Lessons Learned - 08:52Navigating B2B Content Creation - 12:08Targeting the Right Audience - 14:58The Importance of Consistency - 18:10Leveraging Social Proof - 21:09Engagement Strategies for LinkedIn - 23:52Balancing Content for Talent and Customers - 27:04Choosing the Right Marketing Channel - 30:02Iterating for Success - 33:10Final Thoughts and Future Directions - 35:48#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org