LinkedIn: The Hidden Gem for Podcast Growth

In this fresh episode of Be the Hero of Your Brand, Rachael and Ben Bryant plonk themselves down in their newly re-jigged studio lounge (yes, the one with the sofa bed they're still not allowed to nap on) and get stuck into something close to home: how to actually use your podcast to show up on LinkedIn.They’re not talking theory here—they’re sharing what actually works. From why LinkedIn's still a bit of a hidden gem for podcasters, to how video, captions, comments, and live streams can be used to grow your visibility and turn listeners into leads. They dig into storytelling, repurposing content, and the art of not sounding like a pushy plonker when you promote yourself.It’s a chat full of practical stuff, plenty of laughs, and a healthy reminder that using your voice—and your face—on LinkedIn can position you as the go-to in your niche. Plus, they name-drop some legends and shout out a few favourite shows.