LinkedIn Thought Leader Ads Explained for Enterprise B2B Teams

✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn.📝Special Episode Links:Thought Leader AdsBook a Consultation with Speedwork🔑 Key Takeaways:Learn how to build thought leader ads that create engagement and are cost-efficient.How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs.Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results.Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes.🕒 Timestamps:0:23 - The most important shifts happening in B2B marketing2:20 - Platform challenges: declining organic reach & rising costs3:13 - What Thought Leader Ads are and how they differ from company ads5:20 - Why engagement signals matter in LinkedIn’s algorithm8:03 - Why audiences trust people more than brands10:00 - Using Thought Leader Ads across the funnel11:19 — Case studies, retargeting, and offer-driven campaigns12:54 - Combining thought leader and company page ads13:58 - Full-funnel strategy and long-term nurturing16:14 - Building thought leaders engine20:25 - Content creation formats and best practices23:55 - Posting workflows and execution strategies26:12 - Leveraging Thought Leader Ads in sales alignment29:12 - Q&A about Thought Leader AdsFound this episode helpful?Take 15 seconds to leave a review on Apple Podcasts or Spotify and share one thing you learned.→ Apple Podcasts HERE→ Spotify HERE​~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~🔗 More About Us:🌐 Website: https://t2m.io/LAR-Website💼 Linkedin: https://t2m.io/LAR-LinkedInFor more engaging content, make sure to like, share, and subscribe!