Links Are the Foundation of Your Site (Alexandra Tachalova and Jason Barnard)

Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site. Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others. Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links? In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution. As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week's fantastic guest, Irina Poddubnaia. What you’ll learn from Alexandra Tachalova 00:00 Alexandra Tachalova and Jason Barnard00:57 Digital Olympus’ Brand SERP02:14 Alexandra Tachalova’s Brand SERP and Knowledge Panel04:47 Knowledge Panel Done for You Service by Kalicube05:12 Building Links on Your Website06:45 Backlinks for Kalicube Tuesdays07:09 Relationship-based Link Building09:14 Link Building Tips from Alexandra Tachalova09:48 What is the Main Problem with Getting Links?10:11 How Important It is to Understand the Content to Get Links11:38 Brand SERP as a Link Magnet12:50 Alexandra Tachalova's Thoughts on Outbound Links14:30 What Do Reciprocal Links Mean and Their Effect on Google17:14 Creating Scalable Links 18:23 Link Builders: Link Relationship Manager 18:53 How to Increase Your Chances of Getting Links via Social Media 20:56 Is Niching Down a Good Way to Get Links?22:30 Linking Angles for Commercial Content26:17 Closing the Current Link Gap28:40 Why Link Building Won't Help You Solve Your Business Problem33:07 Passing the Baton: Alexandra Tachalova to Irina Poddubnaia This episode was recorded live on video December 06th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>