L'intelligenza artificiale per la gestione di servizio e vendite a distanza garantendo la sicurezza di clienti e collaboratori

from Smau Academy · host Omar Fogliadini

La crisi del Covid ha cambiato la società. Il comportamento del consumatore ed il processo decisionale è definitivamente Omnichannel. Anche nel B2B. Se le aziende vogliono sopravvivere devono adottare nuove soluzioni per la gestione dell’Omnicanalità (Fonte: McKinsey, Accenture, BCG, Osservatori Digital Innovation…) Analizziamo casi pratici di digital service enablement e digital sales enablement partendo dalla conoscenza in azienda e da strumenti già nelle abitudini di tutti, come Whatsapp o il sito internet. SOLO IL 2% DELLE AZIENDE ITALIANE si ritiene in grado di generare valore dai dati. L’Omnichannel Customer Experience richiede la digitalizzazione end-to-end dei processi. Da processi di business a experience, passando per -Rilevazione dati -Analytics -Single customer view -Trasformazione del dato in azione (automazione processi) -Experience personalizzata sui diversi touchpoint

Episode metadata supplied by the publisher feed · Published Jun 14, 2021

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L'intelligenza artificiale per la gestione di servizio e vendite a distanza garantendo la sicurezza di clienti e collaboratori

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