Lion Brands Rabinowitz Knits Ecommerce with Bricks & Mortar

Ilana Rabinowitz is Vice President of Marketing at Lion Brand Yarn Company whose products can be found on the shelves of Wal-Mart, Michaels and craft stores. She faces the challenge of providing an ecommerce platform where consumers can purchase yarn on the LionBrand.com website, and also providing compelling content in order to drive foot traffic to retail sites that carry the brand.