Lip Service episode artwork

EPISODE · Mar 27, 2026 · 16 MIN

Lip Service

from What If I Fail? · host Alex Coward

After six years of working with business owners and senior leaders, I’ve developed a sixth sense.I can tell who’s going to grow… and who’s going to stall.And it’s not about strategy, intelligence, or experience.It comes down to one thing:Can you keep going when it stops being exciting?In this episode, I break down what “lip service” really looks like in business and leadership, and why so many capable, hard-working people stay stuck without realising it.We’re not talking about laziness.We’re talking about distraction disguised as progress.If you’ve ever found yourself: Jumping between strategies  Second-guessing your next move  Doing a lot… but not seeing results This episode will show you why.This podcast is a window into the conversations I have every week with the leaders I work with.If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.Book a callThe Actual Results Club1-1 Coaching Options

Episode metadata supplied by the publisher feed · Published Mar 27, 2026

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After six years of working with business owners and senior leaders, I’ve developed a sixth sense. I can tell who’s going to grow… and who’s going to stall. And it’s not about strategy, intelligence, or experience. It comes down to one thing: Can you keep going when it stops being exciting? In this episode, I break down what “lip service” really looks like in business and leadership, and why so many capable, hard-working people stay stuck without realising it. We’re not talking about laziness....

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Lip Service

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This episode was published on March 27, 2026.

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