EPISODE · Sep 20, 2022 · 43 MIN
Liquid Death: the water brand that thinks like a beer
from On Strategy Showcase · host Fergus O’Carroll
Liquid Death is an irreverent brand that contradicts almost every convention of marketing. It’s simply drinking water, but packaged differently and marketed uniquely with the tagline “Murder Your Thirst.”
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Liquid Death: the water brand that thinks like a beer
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