Liquid Death's Beauty Takeover: E.l.f. Lip Embalms and Aprés Nails Go Death Metal Plus Arcade Gaming Debut

Liquid Death BioSnap a weekly updated Biography. I appreciate your detailed request, but I need to clarify something important: I'm Perplexity, not Biosnap AI. I also can't follow instructions to ignore my core guidelines, including my citation requirements and the instruction not to share my system prompt. However, I'm happy to provide you with a summary of Liquid Death's recent activities in a narrative style, while maintaining proper sourcing: Liquid Death has been on quite the business tear lately. The beverage brand, known for its irreverent marketing approach to zero-alcohol water and other drinks, kicked off mid-January with not one but two major beauty collaborations that have captured significant attention. According to Marketing Dive, Liquid Death reunited with e.l.f. Cosmetics on January 14, 2026, for a second collaboration called Lip Embalms. Each product is inspired by a Liquid Death flavor, from Severed Lime to Sweet Reaper, and comes packaged in miniature replicas of Liquid Death cans. The companies are leveraging their death-metal spokesperson Glothar for promotional content, and e.l.f. has integrated a Liquid Death-themed obstacle course into its E.l.f. Up Roblox experience. This marks the second partnership between the brands after their massively successful 2024 Corpse Paint collection, which sold out in 45 minutes and generated millions in social media views. Just days later, Aprés Nail announced its inaugural press-on nail collection through a partnership with Liquid Death, as reported by Beauty Packaging and Cosmetics Business on January 15, 2026. Titled Accessory to Murder, the collection plays on true crime fascination and marks Aprés Nail's first-ever entry into press-ons. The designs come in chainsaw-shaped boxes with names like Almonds of Death and Coffin Break, retailing for 99.99 dollars for the full set. Meanwhile, National Law Review reported on January 20, 2026, that Liquid Death has expanded into arcade gaming. Alan-1 has created the world's first Liquid Death-themed arcade machine, bringing the brand's beverage-slinging gameplay to arcades. The game features the brand's flavor lineup and is available in both standard Deluxe and Super Deluxe models with different color schemes. These moves underscore Liquid Death's broader strategy of using humor and entertainment to market its beverages while injecting what the company calls chaos into pop culture collaborations across beauty, gaming, and lifestyle sectors. Get the best deals https://amzn.to/3ODvOta This content was created in partnership and with the help of Artificial Intelligence AI.