Liquid Death's Killer e.l.f. Collab Drops Lip Embalms Plus Super Bowl 60 Energy Drink Teaser

Liquid Death BioSnap a weekly updated Biography. Liquid Death just reignited its killer collab with e.l.f. Cosmetics, dropping limited-edition Lip Embalms on January 12, according to MediaPost, with flavors like Severed Lime and Killer Cola packed in mini cans of their drinks. The bizarre balms, exclusive to e.l.f.s site and TikTok Shop for eight bucks each, star the returning black metal mascot Glothar in a jingle ad warning of dry lip doom, building on their 2024 Corpse Paint sellout that vanished in 45 minutes and scored millions of views. e.l.f. CMO Kory Marchisotto called it a bonkers continuation, while Liquid Deaths SVP Dan Murphy hyped the familiar-yet-fresh sequel. Simply Wall St reports e.l.f. sweetened the deal with a Roblox experience and celeb Nina Dobrevs backing, blending beauty, beverages, gaming, and pop culture for max Gen Z buzz—potentially huge for long-term brand loyalty as e.l.f.s stock climbs 19 percent monthly. Marketing Dive noted the TikTok Shop push on January 15, cementing social media dominance. Then on January 22, Adweek revealed Liquid Death teasing a high-octane Super Bowl 60 ad for February 8, their second straight Big Game spot after last years Safe for Work hit, the third-most-engaging overall per EDO data. This ones pushing Sparkling Energy, the December launch that stormed Amazons top 20 with 100mg caffeine and doc Darshan Shahs healthy tweak, joining health trends like Poppi. No fresh public appearances or exec sightings popped, but CEO Mike Cessarios Cannes Lions talk on radically entertaining marketing—treating ads like paid content—echoes in Warc, underscoring why these moves pack biographical punch amid 70 percent flavored drink sales. Social chatter spikes on TikTok from the collab, though nothing earth-shattering beyond promo posts. Business-wise, its all momentum, no drama—Liquid Deaths death-obsessed rebellion keeps slaying. Get the best deals https://amzn.to/3ODvOta This content was created in partnership and with the help of Artificial Intelligence AI.