Liquid Death's Lip Balm Drop, Wine Collab and Super Bowl Spot: The Brand That Won't Die

Liquid Death BioSnap a weekly updated Biography. Liquid Death just reignited its killer collab with e.l.f. Cosmetics, dropping Lip Embalms on February 6—a limited-edition lip balm line flavored like Mountain Water, Severed Lime, Killer Cola, Doctor Death, Rest in Peach, and Sweet Reaper, each in a mini can replica for eight bucks exclusively on e.l.f.s site and TikTok Shop, according to MediaPost and Marketing Dive. They revived the black metal Glothar character in a jingle ad warning of dry lip doom, building on last years Corpse Paint that sold out in 45 minutes and racked up millions of views. e.l.f. CMO Kory Marchisotto called it a bizarre continuation fans crave, while Liquid Death SVP Dan Murphy hailed the sequel mix of familiar and fresh. Hot on that, Park Street reports 19 Crimes launched Severed Red in January—a 14.5 percent ABV California red blend with a drop of Liquid Death Mountain Water per bottle, priced at 15 bucks, now hitting U.S. retailers after direct site sales. Its an unexpected wine-water mashup signaling Liquid Deaths push into booze territory. Super Bowl buzz dominates: Adweek spotlights their past regional ad stunts turning into viral gold, and Retail Brew confirms Liquid Death joins Ritz, Oikos, and Franks RedHot with a confirmed Super Bowl 60 spot airing soon, per SuperBowl-Ads.com previews amid CPG takeover hype. No public appearances or fresh social mentions popped in the last few days, but this flurry cements their entertainment-first vibe—CEO Mike Cessario preached radical creativity at Cannes Lions, per Warc, treating ads like paid products to make every dollar stretch. Ozzy Osbournes June DNA cans are old news, sold out fast but no recent echo. All verified from these outlets; no unconfirmed whispers. These moves scream long-term icon status in quirky branding.(378 words) Get the best deals https://amzn.to/3ODvOta This content was created in partnership and with the help of Artificial Intelligence AI.