Liquor marketing
from Ad Age Marketer's Brief Hosted by Ad Age
Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris Hilton for a Grammys promotion that included an NFT and what Patron is doing to ride the rising popularity of Formula One.
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This episode is 29 minutes long.
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This episode was published on May 11, 2022.
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