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Jul 24, 2019 29 min

Liquor marketing

from Ad Age Marketer's Brief Hosted by Ad Age's E.J. Schultz

Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka's new marketing approach and why Patron is the Lady Gaga of tequila.

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Liquor marketing

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This episode was published on July 24, 2019.

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