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Lisa Brenneman - What’s Your Financial Personality? Unlock the Secrets to Better Money Management episode artwork

EPISODE · Apr 16, 2020 · 53 MIN

Lisa Brenneman - What’s Your Financial Personality? Unlock the Secrets to Better Money Management

from Standard Deviations with Dr. Daniel Crosby · host Dr. Daniel Crosby

Lisa Brenneman is the Behavioral Finance and Strategic Innovation leader at TD Wealth. She created the TD Wealth Personality Assessment Tool using the Five Factor Model of Personality, enabling clients and advisors to identify their financial and investing blind spots. Tune in to hear: What are the “Big 5” measures of personality? What lessons can financial advisors learn from the Big 5 personality elements? How openness to experience impacts one’s financial decision-making How gender plays into potential biological markers of financial success How to think about extroversion in financial terms How advisors should think about their clients inclination towards agreeableness twitter - @LBrenneman_TD

Episode metadata supplied by the publisher feed · Published Apr 16, 2020

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Lisa Brenneman - What’s Your Financial Personality? Unlock the Secrets to Better Money Management

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